The Chicago Bulls are an American professional basketball team based in Chicago. The Bulls compete in the National Basketball Association (NBA) as a member of the league’s Eastern Conference Central Division. The team was founded on January 16, 1966, and played its first game during the 1966–67 NBA season. The Bulls play their home games at the United Center, an arena on Chicago’s West Side. The Bulls saw their greatest success during the 1990s when they played a major part in popularizing the NBA worldwide. They are known for having one of the NBA’s greatest dynasties, winning six NBA championships between 1991 and 1998 with two three-peats. All six of their championship teams were led by Hall of Famers Michael Jordan, Scottie Pippen, and coach Phil Jackson. The Bulls are the only NBA franchise to win multiple championships while never losing an NBA Finals series in their history. Since 1998, the Bulls have failed to regain their former success. The franchise struggled throughout the 2000s, but showed promise in the early 2010s led by Derrick Rose and Joakim Noah, culminating in back-to-back seasons in 2010–11 and 2011–12. The injury to Rose and subsequent trades of key players triggered a rebuild. Jordan and Rose have won the NBA Most Valuable Player Award while playing for the Bulls, for a total of six MVP awards. Outside of basketball, the Chicago Bulls are also known for their community work through their charity department which provides youth and non-for-profit organizations with tickets to games and merchandise.